Since Super Junior‘s 5th album’s release it has been seen that ELF (Super Junior fans) are not comfortable with SM Entertainment‘s treatment towards Super Junior.
In the recent thread that ELF are trending they describe the main reasons of their discontent. They bring up thousands of reasons like SM give more priority to other groups than SJ, poor treatment to SJ members and so on.. Some of the highlighting reasons are,
First, SM-E Lee Soo Man’s interview reflection that SM-E had not plan to make a group Super Junior but under some circumstances they had to do it. They stated Lee Soo Man’s lines from an interview, ” Lee Soo Man successfully advanced BoA into the Japanese market and began planning the best team that he would be taking not only into Asia, but worldwide. Because of the limits of support, he needed to focus and choose. Out of several different teams, he chose one member from each and brought them together to create a ‘major-league’ team. That team was TVXQ. Lee Soo Man stated, ‘The members that weren’t chosen to be a part of the team were on the verge of disintegration. But because we had already contracted with them, we had to take responsibility. One of the teams was Super Junior, a group we raised to excel in music and variety shows. In order to survive, they had to cry tears of bleed through their efforts. We felt sorry for them, which is why we helped.”
Further accusation of ELF was SM never wrote about Super Junior’s achievements whereas when any other group like SNSD or TVXQ get something SM right away write it on its websites. Article further had Heechul’s conversation as prove to that, “I sometimes mention how we’ve been ranking first in Taiwan for 38 weeks and how Bonamana has been topping for 18 weeks and stuff like that when talking to people in our company and ask why they don’t make articles for us. I asked them to put out a few headlines like other companies do so that people just don’t think we’re doing nothing. When I say things like that, however, they’ll say back, ‘It’s because we think that it’s definite that Super Junior achieves those things. I don’t think it’s necessary to make a big deal out of things like that.’ So I’ll always just say back, ‘Yeah, you’re all talk.”
Likewise, SM-E does not promote Super Junior the way they promote other groups, which can be seen by the difference in promotions of SNSD‘s ‘The Boys‘, TVXQ‘s ‘Tone’ and Super Junior‘s ‘Mr Simple’.
It is ambiguous that whether ELF are requesting SM for something or just accusing but it is apparent that they are on aggressive mode. SM E should make move to satisfy SJ fan’s discontentment.