SNSD attracted British popular magazine Guardian‘s attention.
Guardian introduced SNSD and talked about K-pop boom in Japan on their online newspaper on September 30 with a title, ‘Girls’ Generation lead K-pop invasion of Japan.’
Guardian said, “Japanese young people are currently obsessed about K-pop. In Japan, which is the 2nd biggest music market in the world, Korean idol groups are leading K-pop boom.”
They explained this Korean culture boom was started from Bae Yong Jun 10 years ago and pointed out Korean idol groups’ professional looks and trendy styles as K-pop’s strength. They said, “this Korean culture boom in Japan was started from trendy Korean dramas and now moved to idol groups such as TBSK, SNSD, and KARA.”
They continued, “K-pop boom is now right on its track as Korean girl groups like SNSD are continuously coming to Japan. SNSD consists of 9 members and debuted in Japan last summer attracting 20,000 fans, and also sold out all tickets for this year’s tour concerts.”
SNSD is expected to release a new album through iTunes worldwide. Their 3rd album’s title song ‘The Boys’ is composed by Teddy Riley, previous Michel Jackson’s producer and one of the world 3 producers. Since this album was prepared as a worldwide concept, this will be released in Korean and English versions in Asia, North America, Europe, South America, etc.